US Privacy Notice - We Make Footballers® Franchising

Last updated: October 29, 2026

This US Privacy Notice explains how We Make Footballers® Ltd and its affiliates ("we", "us", "our") collect, use and disclose personal information about people in the United States in connection with our soccer coaching franchise opportunity.

It applies to visitors to the US pages of franchisewmf.com, people who ask about or apply for a We Make Footballers franchise in the US, and people who receive business marketing from us about that opportunity. It does not cover our class booking platforms or local academy websites, which have their own privacy notices. If you are in the UK, please see our UK privacy policy.

1. Who we are

  • Legal name: We Make Footballers® Ltd (a company registered in England and Wales, company number 07752847)
  • Address: Willoughby House, 439 Richmond Road, Twickenham, TW1 2AG, United Kingdom
  • Privacy questions and requests: franchise@wemakefootballers.com

2. Personal information we collect

Depending on how you interact with us, we may collect the following categories of personal information:

  • Identifiers and contact details - name, email address, phone number, mailing address, state and ZIP code.
  • Professional and background information - your experience in soccer, coaching, business or education, your current employment or business, and the territory you are interested in.
  • Financial suitability information - for example, the approximate amount of capital you have available to invest, and information you give us during the application process. We do not ask for Social Security numbers or bank account numbers through this website.
  • Records of your dealings with us - emails, messages, notes from calls, discovery sessions, webinars and meetings, and your contact preferences.
  • Internet and device activity - IP address, device and browser type, pages viewed, links clicked, forms submitted, information pack downloads, and whether you opened or clicked our emails.

  • Advertising click identifiers and download-event timestamps.

  • Approximate location - country, state or city, worked out from your IP address. We do not collect precise geolocation through this website.
  • Inferences - for example, how interested you seem to be in a franchise, based on the information above, so we can follow up appropriately.

If a background or credit check is needed later in the franchise process, we will tell you what it involves and ask for your written authorization first.

3. Where we get it from

  • From you - when you fill in a form, download an information pack, book a call, attend an event or webinar, or contact us.
  • Automatically - through cookies, pixels and similar technologies on our website and in our emails (see section 6).
  • From others - franchise portals and directories where you have asked for information, lead generation and marketing partners, referrals from franchisees or advisors, professional networking sites and public business records.

4. How we use it

  • To respond to your inquiry, send you information and arrange calls or meetings.
  • To run our franchise recruitment process, including assessing whether a franchise is a good fit for you and your territory.
  • To provide our Franchise Disclosure Document and keep records of when you received it, as franchise laws require.
  • To send you updates, invitations and other marketing about the franchise opportunity, which you can opt out of at any time.
  • To understand how our website is used, improve it and show content relevant to your location.
  • To measure and improve our advertising.
  • To manage our relationship with you if you become a franchisee.
  • To comply with the law, prevent fraud, enforce our agreements and protect our rights and the safety of others.

OpenAI advertising and conversion tracking

Subject to the privacy choices described in section 6, we share information about information-pack downloads with OpenAI through its conversion pixel and, when enabled, server-side reporting. This includes the download event, event time, page URL and advertising click identifier.

We do not send your name, email address, telephone number, hashed email or other email-derived identifier to OpenAI through these reporting routes.

For this processing, OpenAI acts as an independent controller. Its applicable advertising terms permit it to use conversion data for campaign measurement, optimisation and custom audiences, and to develop, provide and improve its products and services.

You can change your advertising tracking preferences through our cookie controls.

5. How we disclose it

We do not sell personal data for money. Some disclosures to advertising providers may be considered “selling” or “sharing” under applicable US privacy laws. You can opt out of advertising tracking through our cookie controls or the “Do Not Sell or Share My Personal Information” link. We may disclose personal information to:

  • Service providers who help us run our business, such as CRM, email, analytics, website, cloud storage, video conferencing and webinar providers, and professional advisors. Providers acting as our processors handle personal data on our instructions and are subject to appropriate contractual requirements for confidentiality and security. Other recipients may act as independent controllers for their own processing. Advertising partners are described below.
  • Our franchise network, such as a regional partner for the territory you are interested in. We will tell you who is contacting you.
  • Advertising platforms such as Meta, Google and LinkedIn. We use their pixels and may upload hashed (scrambled) email addresses so we can measure our ads and show them to people likely to be interested, or exclude people who have already contacted us. Some US state laws treat this as "sharing" for cross-context behavioral advertising, or as "targeted advertising". You can opt out (see section 7).
  • Authorities and others where required by law, or to protect our rights, property or safety.
  • A buyer or investor as part of a merger, sale or similar business transaction, subject to confidentiality protections.

Advertising partners

We share limited advertising and conversion information with OpenAI as described in section 4. Other advertising partners used on this website are identified in our cookie information. Advertising partners may act as independent controllers for their processing.

6. Cookies, pixels and similar technologies

Our website and emails use cookies and similar technologies to make the site work, to understand how it is used, to remember choices such as your country, and to measure and support our advertising. You can block or delete cookies in your browser settings, but some parts of the site may not work properly if you do. You can also manage ad preferences directly in each advertising platform.

Our website does not currently respond to browser "Do Not Track" signals.

For US visitors, OpenAI advertising tracking operates unless you opt out through our cookie controls or the “Do Not Sell or Share My Personal Information” link. We honour Global Privacy Control signals.

For visitors outside the US, OpenAI advertising tracking runs only after consent. If we cannot determine your location, we use the opt-in approach.

Rejecting advertising tracking, opting out or withdrawing consent stops both the OpenAI browser pixel and, when enabled, server-side reporting. Global Privacy Control also stops both routes.

7. Your choices and privacy rights

Marketing emails: click "unsubscribe" in any marketing email, or email us. We may still send you messages that are not marketing, such as updates about an application you have made.

Calls and texts: if you have agreed to receive calls or text messages from us, you can opt out at any time by telling us or, for texts, by replying STOP.

State privacy rights: depending on the state you live in, and subject to exceptions, you may have the right to:

  • know about and access the personal information we hold about you, and receive a copy in a portable format;
  • correct inaccurate personal information;
  • delete your personal information;
  • opt out of the sale or sharing of your personal information, or its use for targeted advertising or profiling;
  • not be treated differently for using these rights; and
  • appeal if we decline your request.

To make a request, email franchise@wemakefootballers.com with the subject line "US privacy request" and tell us which state you live in. We will need to verify your identity before acting on most requests, and we will respond within the time required by the law that applies to you. You may use an authorized agent to make a request for you; we may ask for proof that they are authorized. If we decline your request, you can appeal by replying to our decision with "Appeal" in the subject line.

8. Children

This website and our franchise marketing are aimed at adults. They are not directed to children under 13, and we do not knowingly collect personal information from children through this website. If you think a child has given us personal information here, please contact us and we will delete it.

9. How long we keep it

  • Inquiries and early-stage leads: usually up to 3 years from your last meaningful contact with us, unless you ask us to delete it sooner or the law requires us to keep it longer.
  • Franchise applications, disclosure records and agreements: up to 7 years after the franchise relationship or our last contact ends, or longer where the law requires.
  • Marketing preferences: as long as you stay subscribed, and afterwards for as long as we need to respect a request not to contact you.
  • Website and analytics data: in line with the settings of the tools we use.

10. Security

We use reasonable technical and organizational safeguards to protect personal information, including access controls, secure authentication, encryption in transit where appropriate, and contracts requiring our service providers to keep data secure. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

11. International processing

We are based in the United Kingdom, and our team and service providers operate in several countries. Your personal information may be processed outside the US, including in the UK, where data protection laws may differ from those in your state. We use contractual and other safeguards to protect it.

For independent-controller transfers of UK personal data to OpenAI, its Ad Tools Data Processing Addendum incorporates EU Standard Contractual Clauses with the UK Addendum.

12. Other websites

Our website may link to other sites and platforms, such as franchise directories, social media or webinar tools. Their own privacy policies apply, and we are not responsible for how they handle your information.

13. Changes to this notice

We may update this notice from time to time. When we make significant changes, we will update the date at the top of this page and, where appropriate, let you know by email or on the website.

14. Contact us

If you have questions about this notice or how we handle your personal information, contact:

Data Protection Manager
We Make Footballers® Ltd
Willoughby House, 439 Richmond Road
Twickenham, TW1 2AG
United Kingdom

Email: franchise@wemakefootballers.com