Frequently Asked Questions

Question 1

What is a franchise?

Accepted Answer

A franchise business is a business which the owners, or "franchisors", sell the rights to their business logo, brand, name, services, operational, sales and marketing processes to an independent operator/individual called "franchisee". The individual is then able to operate their franchise business using the existing business model with the support and guidance of the franchisor.

Question 2

What training is provided?

Accepted Answer

We offer comprehensive training covering business operations, coaching techniques, marketing strategies, and administrative skills. Our goal is to equip you with everything needed to run a successful franchise.

Question 3

Can you help the franchisee source funding?

Accepted Answer

Our team provides ongoing marketing support, operational guidance, curriculum updates, and regional networking opportunities to help you grow and succeed.

Question 4

What are the management and royalty fees?

Accepted Answer

A monthly 2.5%(+VAT) of your turnover is charged as an advertising contribution which goes towards National marketing of the We Make Footballers brand, website developments and upgrades which in turn benefits franchisees. We also charge a franchise fee on your revenue which ranges depending on the agreement you enter into.

Question 5

How will I source my Coaching Team?

Accepted Answer

After initial training on how to go about recruiting staff, we will support you so you can build your initial team of coaches. We will setup recruitment adverts online so that you find the best people as we on average receive over 50 Coach applications for each new venue opened. It will be your responsibility to train your coaches but this will be with a great deal of support from us and using the help of our WMF Coach Qualification Programme and Learning App.

Question 6

Am I able to start a franchise with a Business Partner?

Accepted Answer

Yes – We Make Footballers are open to you and a business partner running the franchise.

Question 7

How long does it take to launch my franchise?

Accepted Answer

A We Make Footballers Franchise takes between 6-8 weeks to launch.

Question 8

How much can I earn?

Accepted Answer

Earnings can vary based on factors like location, effort, and market demand. Successful coaches can earn a good income by providing quality football instruction to children and building a solid reputation in the community. A We Make Footballers Silver Franchise can start generating £30,000 in income from the third year, depending on meeting business plan goals. A We Make Footballers Gold Franchise offers the potential to earn £60,000 starting in the third year, also based on achieving specific targets. International, Regional, and Master Franchises offer a wide range of earning potentials. Income is not guaranteed and any figures shown are illustrative only.

Question 9

What support is offered once my franchise is up and running?

Accepted Answer

You will be assigned a Franchise Support Manager who will help you throughout your franchise journey in the daily running of your business. We use online booking software, project management tools, sales and accountancy software and much more to help you manage every aspect of running a football coaching business. We have weekly calls to ensure you are keeping up with the Marketing and Operational sides of the business and hold webinars to ensure our franchise network is continously learning and developping.

Question 10

Does the franchise become an asset I can sell or pass to someone else?

Accepted Answer

Yes – the franchise can be sold to another party with We Make Footballers Ltd taking a 5% commission of the sale.

Question 11

Can you provide a breakdown of the training offered?

Accepted Answer

To help you thoroughly understand the processes involved in running a successful franchise, we offer 3 days of training at the We Make Footballers Head Office. We also offer practical training at our venues held within the flagship "TW franchise"; based in Greater London. This training can be extended so that you feel fully comfortable and ready to launch your franchise. You will also receive remote and interactive training throughout your franchise journey, at WMF we strive for continous learning and development to ensure our franchisees are always put in the best position to succeed.

Question 12

Am I limited to grow my franchise to a certain size?

Accepted Answer

The average franchise will get to around 400 subscribed players attending weekly sessions in their 3rd year, however you are not limited to this number. You will build your business as big as you wish within your postcode territory. Franchisees also have the opportunity to extend their franchise territory should they prove successful in their original areas.

Question 13

I want to franchise overseas, what does this process look like?

Accepted Answer

For information about international franchise opportunities, please visit our International Opportunities page.

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