FAQs | US Soccer Coaching Franchise

Common questions about our US franchise

Get clear answers about starting your youth soccer coaching franchise and building a successful business with We Make Footballers in the United States. For full investment and earnings disclosure, please request our Franchise Disclosure Document (FDD).

What is a franchise?

A franchise business is a business which the owners, or “franchisors”, sell the rights to their business logo, brand, name, services, operational, sales and marketing processes to an independent operator/individual called “franchisee”. The individual is then able to operate their franchise business using the existing business model with the support and guidance of the franchisor.

What training is provided?

Initial training typically takes five days - two days online and three days in person in South Florida - and must be completed before you open. It covers business operations, coaching techniques, marketing and administration.

Can you help the franchisee source funding?

Funding options differ by country. Where they're available in your market, we can introduce you to funding partners and help you prepare your application.

What are the management and royalty fees?

Ongoing fees and the marketing contribution differ by country and by agreement. We'll share the exact terms for your market - in the US, they're set out in our Franchise Disclosure Document.

How will I source my Coaching Team?

We train you to recruit and help you advertise for coaches. You then train your team, supported by our WMF Coach Qualification Programme and Learning App.

Am I able to start a franchise with a Business Partner?

Yes - we're open to you running the franchise with a business partner.

How long does it take to launch my franchise?

We estimate approximately three months from signing the franchise agreement to opening, subject to completing training and the pre-opening requirements.

How much can I earn?

Results vary. We do not guarantee income, profit or a break-even date. See the financial performance information in our Franchise Disclosure Document.

What support is offered once my franchise is up and running?

Ongoing support includes up to five hours of individual consulting per year, four dedicated performance meetings per year, five Veo session reports per year, ten group calls per year and access to the end-of-year conference. You also get Flowlu CRM, Canva templates and Thinkific coaching training.

Does the franchise become an asset I can sell or pass to someone else?

Yes. Your franchise agreement sets out how you can sell or transfer your franchise, and the terms differ by country.

Can you provide a breakdown of the training offered?

Initial training typically takes five days: two days online and three days in person in South Florida. You must complete it before opening. After launch, you also have access to Thinkific coaching training.

Am I limited to grow my franchise to a certain size?

There is no fixed player target. A Single Territory Franchise is designed for owners looking to establish and grow one local academy. A Multi-Territory Franchise is designed for owners looking to develop the WMF model across a wider defined area. Your territory is individually defined based on the local population of children aged 4-12. Its boundaries, territorial protections and WMF's reserved rights are set out in the Franchise Disclosure Document and franchise agreement.

I want to franchise overseas, what does this process look like?

If you are planning on launching We Make Footballers in a different country, please take a look at our International Page, then please book a call with us in order to receive more information about the process.

Need more information?

Talk to our US franchise development team for personalized guidance. Initial training includes three days in person in South Florida.

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Frequently asked questions