Privacy Policy – We Make Footballers® Franchising

Last updated: 24th November 2025

‍

1. Who we are

This privacy policy explains how We Make Footballers® Ltd (“we”, “us”, “our”) collects and uses personal data in connection with our franchise opportunity and B2B marketing activity.

  • Legal name: We Make Footballers® Ltd
  • Company number: 07752847
  • Registered and trading address: Willoughby House, 439 Richmond Road, Twickenham, TW1 2AG, United Kingdom
  • Email for privacy queries: franchise@wemakefootballers.com

For the purposes of the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, we are the data controller of the personal data described in this policy.

This policy applies to:

  • Visitors to franchisewmf.com and related franchise landing pages
  • People who enquire about or apply for a We Make Footballers franchise
  • People who receive B2B marketing from us about our franchise opportunity (for example, by email or phone)

It does not cover personal data processed on our main customer booking platforms or coaching websites, which have their own privacy notices.

‍

2. The personal data we collect

We collect and process the following types of personal data in a B2B context:

‍

2.1 Identity and contact details

  • Full name
  • Email address
  • Telephone number
  • Postal address and country/region
  • Job title, role, and organisation (where relevant)

‍

2.2 Professional and business information

  • Your background and experience in football, coaching, business or education
  • Information about your current business or employment
  • Territory or region of interest for a franchise
  • How you heard about We Make Footballers

‍

2.3 Financial and suitability information (franchise applicants)

  • Approximate liquid capital and investment capability
  • Information you supply as part of our franchise application or due-diligence process
  • Information from references or background checks where appropriate

We do not routinely collect special category data (such as health data or information about beliefs) for franchise recruitment. If such information is ever provided by you, we will handle it with extra care and only where strictly necessary.

‍

2.4 Communications

  • Records of emails, messages, and notes of calls with you
  • Information you provide during discovery calls, webinars, events or meetings
  • Your preferences for how and when we contact you

‍

2.5 Technical and usage data

When you visit our franchise website, download an information pack, submit an application or interact with our emails, we may automatically collect:

  • IP address and approximate location (country or city level)
  • Device and browser type
  • Operating system and version
  • Pages viewed, links clicked, time spent on pages
  • Actions such as brochure downloads, call-booking submissions and form completions
  • Whether you opened, clicked or unsubscribed from our emails

We collect this data using cookies, pixels and similar technologies (see section 6).

‍

2.6 Data from other sources

We may combine data you provide with information from:

  • Public sources (for example, Companies House, company websites, LinkedIn profiles, franchise directories)
  • Marketing and lead generation partners
  • Referrals from existing franchisees, business partners or advisors
  • Credit reference and fraud-prevention agencies, where we carry out due diligence

‍

3. How we use your personal data and legal bases

We only use your personal data where we have a lawful basis under data protection law. The main lawful bases we rely on are: legitimate interests, performance of a contract (or steps prior to entering one), consent, and legal obligations.

‍

3.1 Responding to enquiries and providing information

Purpose: To respond to your enquiry, send you an information pack, arrange a call, or follow up on your interest in a franchise.
Legal basis: Our legitimate interests in growing and managing our franchise network; and, where you ask us to take steps prior to entering into a franchise agreement, performance of a contract.

‍

3.2 Franchise recruitment and due diligence

Purpose: To run our franchise recruitment process, assess your suitability, conduct basic checks, and progress your application. This may include reviewing your experience, financial capacity and references, and recording notes from calls and meetings.

Legal basis:

  • Steps taken at your request prior to entering into a franchise agreement
  • Our legitimate interests in selecting and onboarding appropriate franchisees
  • Compliance with legal and regulatory obligations (for example, record-keeping and anti-fraud measures)

‍

3.3 B2B marketing and nurturing

Purpose: To send you updates on the We Make Footballers franchise opportunity, invite you to webinars or events, share case studies, and provide business advice and content related to franchising and football.

Legal basis:

  • Our legitimate interests in promoting our franchise opportunity to relevant professionals and organisations
  • Your consent, where required (for example, where law requires opt-in for certain email marketing)

You can opt out of marketing at any time – see section 9.

‍

3.4 Analytics, optimisation and personalisation

Purpose: To understand how visitors use our website and content, improve our franchise marketing, and personalise what you see (for example, showing content relevant to your country or interest level).

Legal basis:

  • Our legitimate interests in improving our marketing, website performance and user experience
  • Consent, where cookies or similar technologies are used and consent is required by law

‍

3.5 Social media and digital advertising

Purpose: To run targeted or “lookalike” campaigns via platforms such as Facebook, Instagram, LinkedIn and Google so that people who are likely to be interested in a franchise see relevant adverts.

We may:

  • Use hashed versions of your email address to create or exclude custom audiences
  • Use tracking pixels to report on conversions and optimise campaigns

Legal basis: Our legitimate interests in promoting our franchise opportunity effectively, and your consent where required for tracking technologies.

You can control advertising preferences directly within each platform.

‍

3.6 Running and growing our franchise network

Once you become a franchisee, we will process your contact and related data to:

  • Manage our franchise relationship
  • Provide support, training and communication
  • Share updates about systems, marketing and events
  • Monitor performance and compliance

Legal basis: Performance of the franchise agreement; our legitimate interests in managing our network; and legal obligations.

‍

3.7 Legal, compliance and security

Purpose: To comply with legal obligations, resolve disputes, enforce our agreements, prevent fraud, and protect our rights, property and the safety of our staff, franchisees and the public.

Legal basis: Legal obligations; our legitimate interests in safeguarding our business and network.

‍

4. Where we obtain your data from

We may collect personal data:

  • Directly from you, for example when you:
    • Complete a web form or application
    • Book a call or meeting with our team
    • Speak with us by phone, at an event or on a video call
    • Email or message us on social media
  • Automatically, when you interact with our website or emails via cookies, pixels and similar technologies.
  • From third parties and public sources, such as:
    • Franchise portals and directories where you request more information
    • Referral partners and existing franchisees
    • Social media or professional networking sites
    • Public company registers and databases
    • Marketing and data providers that supply B2B contact information

‍

5. Sharing your personal data

We do not sell your personal data.

We may share your personal data with:

‍

5.1 Our franchise network

  • Internal staff who support franchise recruitment and operations
  • Certain existing or master franchisees where relevant (for example, if you are enquiring from a territory where there is a regional partner)

In these cases, we will be clear who is contacting you and how they will use your data. Depending on the arrangement, they may act as independent or joint controllers.

‍

5.2 Our service providers (data processors)

We use trusted third parties to help us run our business, such as:

  • CRM and sales tools (for example, franchise CRM systems)
  • Email and marketing automation providers
  • Digital advertising platforms (for example, Meta, Google, LinkedIn)
  • Analytics and website tools (for example, analytics platforms, A/B testing tools)
  • Cloud storage and document tools
  • Video conferencing and webinar platforms
  • Professional advisers (lawyers, accountants, consultants) where needed

These providers only process personal data on our instructions, must keep it confidential and must put appropriate security in place.

‍

5.3 Other recipients

We may also share data:

  • With regulators, law enforcement or other authorities where required by law or to protect our rights
  • With potential buyers or investors in the context of a corporate transaction (in which case personal data would be transferred as part of the business, subject to confidentiality protections)

‍

6. Cookies, pixels and similar technologies

Our website and emails use cookies and similar technologies to make the site work, to understand how it is used and to support our marketing campaigns.

‍

6.1 Types of cookies we use

  • Strictly necessary cookies – required for the site to function (for example, security and load-balancing).
  • Analytics cookies – to understand how visitors use the site and to improve performance.
  • Functional cookies – to remember choices such as your region or preferences.
  • Advertising and social media cookies – set by us or by advertising partners so that we can measure the performance of campaigns and show relevant adverts.

Where required by law, we will ask for your consent before placing non-essential cookies. You can change your cookie preferences at any time using your browser settings or our cookie controls (where implemented).

If you block cookies, some parts of the site may not function correctly.

‍

7. International transfers

We are based in the United Kingdom, but our franchise network and service providers operate in various countries.

This means your personal data may be transferred and processed outside the UK and the European Economic Area (EEA), including in countries that may have different data protection laws.

Where we transfer personal data to a country that has not been deemed to provide an adequate level of protection, we put appropriate safeguards in place, such as:

  • UK and EU standard contractual clauses (and, where needed, the UK International Data Transfer Addendum)
  • Contractual commitments around security and confidentiality

You can contact us for more information about the safeguards in place.

‍

8. How long we keep your data

We keep personal data only for as long as needed for the purposes set out in this policy, including any period required by law, regulation or to deal with disputes.

As a guide:

  • Initial enquiries and early-stage franchise leads: usually up to 3 years from your last meaningful interaction with us, unless you ask us to delete your data earlier or we are required to keep it for longer.
  • Franchise applicants and agreements: key records (for example, agreements, financial records, due-diligence materials) may be kept for up to 7 years after the end of the franchise relationship or our last interaction, to comply with legal and accounting obligations.
  • Marketing contact records: kept for as long as you remain subscribed or engaged, and for a reasonable period afterwards to document your preferences (for example, to ensure we respect a request not to contact you).
  • Technical and analytics data: retained in accordance with the settings of the relevant tools and our internal policies.

When data is no longer needed, we will delete it or anonymise it so it can no longer be linked to you.

‍

9. Your marketing choices

You are always in control of how we use your data for marketing.

You can:

  • Click “unsubscribe” in any marketing email you receive from us
  • Tell us at any time that you do not want to receive marketing by emailing franchise@wemakefootballers.com
  • Object to our use of your data for direct marketing (see section 10)

If you opt out of marketing, we may still contact you with information that is not marketing, for example important updates about an ongoing application or our contractual relationship with you.

‍

10. Your data protection rights

You have a number of rights under data protection law. These may be subject to certain conditions and exceptions.

  • Right of access – you can request a copy of the personal data we hold about you.
  • Right to rectification – you can ask us to correct or complete inaccurate or incomplete data.
  • Right to erasure – you can ask us to delete your personal data in some circumstances.
  • Right to restrict processing – you can ask us to limit how we use your data in certain situations.
  • Right to data portability – you can ask us to provide your data in a structured, commonly used, machine-readable format, in certain cases.
  • Right to object – you can object to our processing based on legitimate interests, including profiling, and you can always object to direct marketing.
  • Right to withdraw consent – where we rely on consent, you can withdraw it at any time. This will not affect the lawfulness of processing carried out before you withdraw consent.

To exercise any of these rights, please email franchise@wemakefootballers.com or write to us at the address in section 1. We may need to verify your identity before actioning your request.

You also have the right to lodge a complaint with the UK regulator:

Information Commissioner’s Office (ICO)
Website: ico.org.uk
Telephone (UK): 0303 123 1113

We would encourage you to contact us first so we can try to resolve any concerns.

‍

11. Security

We take appropriate technical and organisational measures to protect your personal data, including:

  • Access controls and role-based permissions
  • Secure password and authentication practices
  • Encryption in transit where appropriate
  • Regular backups and monitoring
  • Contracts with our service providers requiring confidentiality and security

However, no method of transmission or storage is completely secure, so we cannot guarantee absolute security.

‍

12. Third-party websites and platforms

Our website and communications may contain links to third-party sites, platforms or services (for example, franchise directories, social media or webinar platforms). If you follow a link or interact with a third-party platform, their own privacy policies will apply.

We are not responsible for how third parties handle your data and encourage you to read their privacy information.

‍

13. Children

Our franchise recruitment and B2B marketing are aimed at adults interested in starting or running a football coaching business. We do not knowingly collect personal data from children for this purpose.

If you believe a child has provided us with personal data in this context, please contact us so we can take appropriate steps.

‍

14. Changes to this policy

We may update this privacy policy from time to time, for example to reflect changes in law, technology or how we operate.

When we make substantial changes, we will update the “last updated” date at the top of this page and, where appropriate, notify you by email or via the website.

‍

15. Contact us

If you have any questions about this policy, or about how we handle your personal data, please contact:

Data Protection Manager
We Make Footballers® Ltd
Willoughby House
439 Richmond Road
Twickenham
TW1 2AG
United Kingdom

Email: franchise@wemakefootballers.com