Grow your franchise business
Learn proven marketing strategies to attract more young footballers and build a successful coaching franchise with We Make Footballers
Powerful marketing strategies for football coaches
Football. It’s fantastic to be working in an industry that you are passionate about and passion often leads to the motivation to succeed in business. There are thousands of “soccer schools” across the UK run by large companies, clubs, franchises or independent sole traders. What these all have in common is that they are providing football coaching as their product.
So, if you’re going to attract the talent and skills your team needs, you need to stand out. Online, and offline (not to mention on the pitch).
But where do you begin? Promoting your classes and business, whether you are just getting started in business or more experienced, can be a challenging thing to do. Which is where we come in.
How WMF can assist you in promoting your coaching business.
Our mission is to improve the football environment and experience for all, whether coach or player, to help England become the best footballing nation. The second part of our mission is to empower passionate individuals to work in an industry they love, whilst achieving their financial goals and positively impacting their communities.
Ongoing support
As a WMF franchise owner, you’ll receive ongoing support in promoting your business from our own marketing experts. We’ll help you with all aspects of promotion, from defining your target audience to online and offline marketing.
Training
Marketing and promoting your business forms a key part of your training as a franchise owner. We’ll give you the advice and support you need to develop and implement your marketing strategy and make your business the success it should be. All we ask is you have a willingness to learn and a drive to succeed, and together we can help your coaching business grow!
Marketing & CRM Software
As part of your WMF franchise, you’ll have full access to our software, which has marketing templates for you to customise as needed, including leaflets, posters, social media posts and banners. You’ll also benefit from our CRM, which will help you track leads and manage ongoing admin work easily.
CRM
We use a CRM to handle all deals. It connects with our Parent Booking software to make sure data isn’t duplicated and works smoothly across all platforms.
Email Delivery
Our email broadcasting tool serves as a robust marketing solution. It enables each franchise to send newsletters to subscribed customers, fostering community engagement and growth.
Your own website
Your football coaching business will have its own microsite, linked to our own, high-traffic website. This will help you be discovered by customers in your local area and stand out from your competition. Customers can use your microsite to book trials and training sessions in a matter of minutes, and our CRM will take care of the tracking and admin for you.
Local SEO
As a franchisee and local business owner, consider locals' needs. Many use Google to find nearby businesses, so make sure your business appears in local searches (e.g., football coaching near me) and on Google Maps. We’ll help optimize your website and Google My Business Profile for better visibility.
Ai Integration
We have successfully integrated chatbots into our website and the social media platforms of our head office, ensuring that all inquiries are promptly addressed and directed to the appropriate lead capture forms.
SOCIAL MANAGEMENT
Your potential customers are on social media, so you need to be there too! We’ll help you develop a full content and social media strategy, giving you ideas for content and posts, and helping you to attract new followers and customers. We will also help you in setting up your social media accounts if needed.
Content
You’ll get access to over 100 ready-made social media templates, backed by practical training and monthly content strategies designed around the seasons and the football coaching landscape.
Algorithms
We make sure your content strategies reflect how platforms actually work, helping you build visibility and reach across social media and search.
Boost your online presence and reach
Leverage our digital marketing expertise to connect with parents and young footballers across multiple online platforms.
Social media marketing techniques
Website and SEO optimization
Targeted digital advertising strategies
Connect with parents and young footballers
Build your coaching brand through targeted local marketing. Engage directly with community sports clubs and schools to expand your reach.
Community sports partnerships
Local youth sports event sponsorships
Neighborhood football clinic demonstrations
Marketing strategies for football coaching success
Develop a comprehensive marketing approach that attracts young players and builds your franchise reputation. Smart marketing means more players and stronger growth.
Social media engagement
Create compelling content that showcases your coaching expertise and passion.
Email marketing campaigns
Build direct communication with parents and players through targeted newsletters.
Local event networking
Leverage community sports events to showcase your coaching skills and brand.
Marketing support for your success
Access comprehensive marketing resources designed to help you grow your football coaching franchise and attract more young players.
