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BUILD
Your
CLUB.
OWN
YOUR MARKET.
CHANGE
FOOTBALL.

Forge your football legacy

Transform young lives while building a meaningful business that turns passion into purpose, wherever you are.

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About THE FRANCHISE

Building Confidence, Character, and Community together.

Since our first academy in West London, we've helped franchise owners build coaching businesses in four countries.
‍
Our model combines expert coaching, a structured training programme and the joy of seeing children fall in love with the game. Whether you're a coach, a parent or an entrepreneur, our team supports you every step of the way.

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Your Own Football Business - Backed by Our Football Coaching Brand

You'll get full coaching and business training, automated marketing tools and access to our international network of franchise owners - a purpose-driven business you build yourself.

Featured in

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BBC Sport logo featuring the letters B B C in white squares above the word Sport in bold white text on a black background.
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Over a Decade of Football
Coaching
Excellence
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Live Metrics
Data-driven development across our network. We track success not just in goals, but in growth.
Training Venues
120+
Venues where our academies train across the network.
Active Customers
14k+
Players training with us every week across our academies.
Trustpilot Customer Rating
4.8
/5
Trustpilot score from verified parent reviews in the UK.
// Franchise
What You Get When You Join
We don’t just help you coach. We deploy a proven infrastructure to help you build a lasting, scalable business.
Learn more
Operations
Proven Business Model & Systems
Run your academy on our tested operating model, built to grow with you.
Training
Personalised Training & Mentoring
Coaching education and one-to-one business mentoring from our team.
Marketing
Centralised Marketing Campaigns
Central campaigns that send enquiries straight to your booking system.
Support
Your Territory & Growth Support
Build your academy in a defined territory, with mapping and support from our team.
Partnerships
National Partnerships & Scouting
Open doors for your players through our links with professional clubs and scouts.
Tech
Tech Stack: CRM & Booking App
Full access to our proprietary software to manage bookings, payments, and player development.
Financials and Funding

Investment paths for aspiring football coaching entrepreneurs

Investment depends on your country and territory.

Choose your country to see pricing and funding options.

Success Stories
Voices from the Pitch
"The management clearly have a vision that is child centric."
Smiling older man wearing an Adidas shirt with 'We Make Football' logo.
Neil Wakeman
Academy Director, Cheshire
"I was determined to turn my passion for football into my full-time job. WMF were there at every step."
Man with short dark hair wearing black Adidas jacket with initials DP and We Make Footballers logo, standing in an indoor sports facility.
David Pipe
Franchise owner, Essex Area
"It's great to always have new trialists coming along, receive positive feedback from parents and see our players grow more confident in their football."
Smiling man wearing a black Adidas shirt that says 'Practice Makes Permanent' indoors with blurred background.
Russell Lew
Franchise owner, Milton Keynes
Computer screen showing a football coaching video with a player performing dribbling drills indoors, caption reads 'Take 3 small touches at a diagonal angle with one foot'.Collage of posts from We Make Footballers featuring a black-and-white action photo of footballer Michael Olise, a smiling girl with the words Play Maker, a player spotlight of Jessie Parker, and motivational text about making better leaders and teams.
Technology

Marketing and technology, built in

We provide the digital tools and marketing to help you run and grow your academy.

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  • Digital booking and management system

  • Targeted local marketing campaigns

  • Performance tracking and analytics

Find out more
Support

Training and ongoing franchise support

We train you before you launch and support you after, with marketing resources and ongoing development.

Collage of posts from We Make Footballers featuring a black-and-white action photo of footballer Michael Olise, a smiling girl with the words Play Maker, a player spotlight of Jessie Parker, and motivational text about making better leaders and teams.
  • Professional coaching curriculum

  • Advanced marketing and tech platforms

  • Continuous learning and development

Find out more

“The management clearly have a vision that is child centric .”

Neil Wakeman, Franchise Owner, Cheshire

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Franchise success stories

Real stories from our franchise owners

Hear how our franchise owners turned their passion for football into their own businesses.

Recent news

Read more
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YouTube Stars The Grimwade Family Join the We Make Footballers Franchise

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Football vs Metaverse: Can the beautiful game survive in the face of popular new technology?

Frequently Asked Questions

How much can I earn?

What training is provided?

Am I limited to grow my franchise to a certain size?

How will I source my coaching team?

Make It