A day in the life of a franchise owner
Rewarding work that blends passion with purpose. Build a football coaching business that grows with you.
Ambitious or steady - the model adapts to you
Some franchise owners sprint towards multiple academies. Others build steadily, creating a sustainable lifestyle business. Both paths demand focus and commitment.
From coaching to leading your football business
In years 2-4, your franchise transforms. Once you meet initial targets, the business can support a full-time manager. Your role shifts from hands-on coaching to strategic oversight, team mentoring, and expanding into new territories.
Your essential daily franchise tasks
Consistent daily actions build a strong football coaching business. These key tasks keep your franchise running smoothly and growing.
Parent area check
Review customer metrics and outstanding payments
Parent communication
Return calls and schedule trial sessions
Session preparation
Confirm venue, coaches, and lesson plans
Task management
Complete assigned tasks in project management system
Weekly drivers of business expansion
Strategic weekly tasks that fuel your franchise's growth and visibility. Focus on marketing, customer engagement, and business development.
Marketing review
Analyse paid search, social posts, and local marketing channels
Customer pipeline
Maintain steady flow of trial participants and adjust marketing strategy
Customer communication
Send updates about camps and upcoming sessions
Feedback collection
Gather parent reviews and testimonials
Monthly focus on people and business development
Monthly tasks that align your franchise with broader business goals. Build community connections, support staff development, and maintain strategic momentum.
Community engagement
Strengthen relationships with the local grassroots community
Team development
Recruit coaches and conduct performance assessments
Marketing alignment
Develop local content and support SEO efforts
Compliance check
Confirm health and safety standards across venues
Quarterly planning and performance review
Structured quarterly tasks to assess progress, realign strategies, and set clear future objectives for sustained franchise growth.
Performance review
Evaluate franchise performance against established targets
Strategic planning
Set next quarter's goals and key milestones
Marketing strategy
Collaborate with marketing team on upcoming campaigns
Team alignment
Ensure team understands quarterly objectives
Annual rhythm of business growth
Annual tasks that provide strategic overview, maintain key relationships, and set the foundation for continued franchise success.
Professional development
Attend We Make Footballers annual conference
Relationship management
Maintain and nurture venue partnerships
Financial review
Renegotiate operational costs and service contracts
Strategic planning
Conduct annual growth target review with senior team
What makes this franchise lifestyle work
We provide the framework that transforms your passion into a sustainable business. Clear processes, powerful tools, and ongoing support make your journey smoother.
The mindset of a successful franchise owner
Not every coach becomes a great franchise owner. The right mindset makes all the difference in building a thriving football coaching business.
Consistently driven
Organized and strategic thinker
Passionate about youth development
Overview of daily tasks
Being a We Make Footballers Franchise owner is rewarding work that builds a long term investment for you and your family. It can be enjoyed and nurtured for years to come or built and sold to the next passionate entrepreneur.
Some of our franchisees are incredibly ambitious and are working hard to open multiple academies across many territories way ahead of their franchise targets. Some of our franchise owners are more relaxed, and enjoy meeting their franchise goals at a pace that suits their lifestyle while delivering what is required of them as part of owning a We Make Footballers franchise. Whichever speed you want to go, running a We Make Footballers franchise will always require hard work, focus and dedication.
While every franchise has their own approach to managing their franchise – we have clear and consistent processes that ensure each franchise is successfully managed. Below we have outlined a general, illustrative overview of what it’s like running a We Make Footballers franchise in the first few years of operation. After 2-4 years, should you meet your assigned targets, we expect the business to be able to support a full time franchise manager who will operate the business on your behalf. The overviews listed below would then pass into their job role, and your role would be simply to oversee their development (or setup new franchise locations in new territories further increasing your income streams).
Daily tasks
Each Day a franchise will login to their Parent Area dashboard and review the health of their business. They will survey the growth of their business and check if there are any outstanding alerts, such as overdue payments or customer enquiries, that they need to respond to. You’ll call any parents who have contacted you and understand their needs and if they would like to try a free session.
If there is a class running on the day, you will ensure that the session is setup on time and that all coaches have their lesson plans and are ready to go.
You’ll log into our project management system, Asana, and work through the tasks that have been assigned to you by your franchise support manager. This would include tasks from the weekly, monthly and quarterly tasks set out below.
You’ll do all of this from your home, or chosen workplace. At the end of the day, you’ll have time to spend time with family, unwind, read, exercise – or do any other activities that are important to you.
Weekly Tasks
As time progresses, your weekly tasks emerge as the most consistent and vital components of your operations. When executed regularly, these activities serve as the primary drivers of your franchise's success. Key responsibilities include, but are not limited to:
Monitoring your marketing efforts to ensure effective management of your paid search activities, consistent social media engagement, strategic leafleting, and optimizing your visibility via your Google My Business account.
Maintaining a robust pipeline of prospective trial participants for upcoming sessions and adjusting marketing strategies as necessary to meet established targets.
Communicating with customers through text, email, or WhatsApp to inform them of any changes to class schedules and upcoming holiday camps.
Engaging with customers during sessions to assess their satisfaction and encouraging them to leave positive reviews on your Google My Business page if they are pleased with their experience.
Reviewing your financial position to identify and address any business challenges that may hinder effective growth.
Timely processing all necessary payments to your business and its suppliers.
Coordinating with your team to ensure they are aware of their schedules and responsibilities.
When possible, participating in sessions with your coaching staff. While managing your business remains your primary focus, engaging in coaching activities is an excellent way to deepen your understanding of your product and foster relationships with your customers.
Monthly Tasks
Your monthly tasks represent infrequent yet strategically significant actions. When executed consistently, they ensure that less urgent responsibilities remain on track and allow for adjustments in your strategy that contribute to the success of your franchise. These tasks include, but are not limited to:
- Engaging with your local grassroots team to strengthen relationships. Assess how you can support them in upcoming events or assist their players.
- Developing your local recruitment strategy and promptly addressing any incoming job inquiries.
- Ensuring the satisfaction of your current coaches by checking in on their progress and providing them with the necessary assessments for their professional development.
- Communicating with your customers via email to share pertinent information provided by the head office. Personally connect with each customer to confirm their satisfaction with their children's training and development.
- Reviewing and aligning your business plan with current targets to ensure you are on course. Should any questions or concerns arise, schedule a call with your franchise support manager.
- Training all staff on health and safety protocols to guarantee compliance across your venues.
- Creating and disseminating blogs and relevant content on your website to enhance your local SEO rankings.
- Maintaining visibility in your local community by attending events and promoting your academy through community engagement activities, such as fairs, grassroots club events, and public speaking engagements.
Quarterly Tasks
Quarterly tasks involve the systematic planning, measurement, and evaluation of progress. You will convene with the marketing manager to assess and strategise your quarterly marketing initiatives. Additionally, you will engage with the senior management team to evaluate your business performance relative to franchise objectives. You will also establish the forthcoming quarterly targets for your business.
Annual Tasks
You will participate in the annual We Make Footballers conference to deepen your knowledge of football coaching, gain insights into the We Make Footballers business, and draw inspiration from our esteemed panel of experts.
It is essential to maintain a positive relationship with your venues by expressing gratitude through appropriate Christmas gifts to the reception staff and caretakers.
A thorough review of your expenses will be necessary to ensure that all outgoing costs have been effectively negotiated, particularly regarding school venue hire fees.
An annual business health check will be conducted with the senior team at We Make Footballers to establish your growth targets for the upcoming year.
Your football coaching journey starts now
If you are interested in a lifestyle full of fun, development, and passion - then running a We Make Footballers franchise may be right for you. Contact our Sales Advisor by booking a call today.
