A day in the life of a franchise owner
Rewarding work that blends passion with purpose. Build a soccer coaching business that grows with you.
Ambitious or steady - the model adapts to you
Some franchise owners grow towards multiple academies. Others build steadily. Both paths require a full-time commitment, focus and dedication.
From coaching to leading your soccer business
As your business grows, your role shifts from hands-on coaching to strategic oversight, team mentoring and development. A We Make Footballers franchise requires a full-time commitment - you personally manage the business, or, where the franchisee is a company, its Operating Principal or a trained manager manages it at all times.
Your essential daily franchise tasks
Consistent daily actions build a strong soccer coaching business. These key tasks keep your franchise running smoothly and growing.
Parent area check
Review customer metrics and outstanding payments
Parent communication
Return calls and schedule trial sessions
Session preparation
Confirm venue, coaches, and lesson plans
Task management
Complete assigned tasks in project management system
Weekly drivers of business expansion
Strategic weekly tasks that fuel your franchise's growth and visibility. Focus on marketing, customer engagement, and business development.
Marketing review
Analyse paid search, social posts, and local marketing channels
Customer pipeline
Maintain steady flow of trial participants and adjust marketing strategy
Customer communication
Send updates about camps and upcoming sessions
Feedback collection
Gather parent reviews and testimonials
Monthly focus on people and business development
Monthly tasks that align your franchise with broader business goals. Build community connections, support staff development, and maintain strategic momentum.
Community engagement
Strengthen relationships with the local grassroots community
Team development
Recruit coaches and conduct performance assessments
Marketing alignment
Develop local content and support SEO efforts
Compliance check
Confirm health and safety standards across venues
Quarterly planning and performance review
Structured quarterly tasks to assess progress, realign strategies, and set clear future objectives for sustained franchise growth.
Performance review
Evaluate franchise performance against established targets
Strategic planning
Set next quarter's goals and key milestones
Marketing strategy
Collaborate with marketing team on upcoming campaigns
Team alignment
Ensure team understands quarterly objectives
Annual rhythm of business growth
Annual tasks that provide strategic overview, maintain key relationships, and set the foundation for continued franchise success.
Professional development
Attend We Make Footballers annual conference
Relationship management
Maintain and nurture venue partnerships
Financial review
Renegotiate operational costs and service contracts
Strategic planning
Conduct annual growth target review with senior team
What makes this franchise lifestyle work
We provide the framework that transforms your passion into a sustainable business. Clear processes, powerful tools, and ongoing support make your journey smoother.
The mindset of a successful franchise owner
Not every coach becomes a great franchise owner. The right mindset makes all the difference in building a soccer coaching business.
Consistently driven
Organized and strategic thinker
Passionate about youth development
Overview of daily tasks
Being a We Make Footballers franchise owner is rewarding work. Whichever pace you want to grow at, running a We Make Footballers franchise requires a full-time commitment, hard work, focus and dedication.
You personally manage the business - or, where the franchisee is a company, its Operating Principal or a trained manager manages it at all times.
While every franchise has its own approach, we have clear and consistent processes for running the business. Below is a general, illustrative overview of what it's like running a We Make Footballers franchise in the first few years of operation. Results vary. We do not guarantee income, profit or a break-even date. See the financial performance information in our Franchise Disclosure Document.
Daily tasks
Each day a franchise owner will log in to their Parent Area dashboard and review the health of their business. They will check if there are any outstanding alerts, such as overdue payments or customer enquiries, that they need to respond to. You'll call any parents who have contacted you and understand their needs and if they would like to try a free session.
If there is a class running on the day, you will ensure that the session is set up on time and that all coaches have their lesson plans and are ready to go.
You'll log in to our project management system and work through your assigned tasks, including the weekly, monthly and quarterly tasks set out below.
Much of this can be done from your home, or chosen workplace.
Weekly Tasks
As time progresses, your weekly tasks emerge as the most consistent and vital components of your operations. When executed regularly, these activities serve as the primary drivers of your franchise's success. Key responsibilities include, but are not limited to:
Monitoring your marketing efforts to ensure effective management of your paid search activities, consistent social media engagement, strategic leafleting, and optimizing your visibility via your Google My Business account.
Maintaining a robust pipeline of prospective trial participants for upcoming sessions and adjusting marketing strategies as necessary to meet established targets.
Communicating with customers through text, email, or WhatsApp to inform them of any changes to class schedules and upcoming holiday camps.
Engaging with customers during sessions to assess their satisfaction and encouraging them to leave positive reviews on your Google My Business page if they are pleased with their experience.
Reviewing your financial position to identify and address any business challenges that may hinder effective growth.
Timely processing all necessary payments to your business and its suppliers.
Coordinating with your team to ensure they are aware of their schedules and responsibilities.
When possible, participating in sessions with your coaching staff. While managing your business remains your primary focus, engaging in coaching activities is an excellent way to deepen your understanding of your product and foster relationships with your customers.
Monthly Tasks
Your monthly tasks represent infrequent yet strategically significant actions. When executed consistently, they ensure that less urgent responsibilities remain on track and allow for adjustments in your strategy that contribute to the success of your franchise. These tasks include, but are not limited to:
- Engaging with your local grassroots team to strengthen relationships. Assess how you can support them in upcoming events or assist their players.
- Developing your local recruitment strategy and promptly addressing any incoming job inquiries.
- Ensuring the satisfaction of your current coaches by checking in on their progress and providing them with the necessary assessments for their professional development.
- Communicating with your customers via email to share pertinent information provided by the head office. Personally connect with each customer to confirm their satisfaction with their children's training and development.
- Reviewing and aligning your business plan with current targets to ensure you are on course. Your performance meetings and individual consulting time with the WMF team are there for any questions or concerns.
- Training all staff on health and safety protocols to support compliance across your venues.
- Creating and sharing relevant content on your local page to support your local search visibility.
- Maintaining visibility in your local community by attending events and promoting your academy through community engagement activities, such as fairs, grassroots club events, and public speaking engagements.
Quarterly Tasks
Quarterly tasks involve the systematic planning, measurement, and evaluation of progress. You will convene with the marketing manager to assess and strategise your quarterly marketing initiatives. Additionally, you will engage with the senior management team to evaluate your business performance relative to franchise objectives. You will also establish the forthcoming quarterly targets for your business.
Annual Tasks
You will participate in the annual We Make Footballers end-of-year conference to deepen your knowledge of soccer coaching, gain insights into the We Make Footballers business, and draw inspiration from our panel of experts.
It is essential to maintain a positive relationship with your venues and the staff who look after them.
A thorough review of your expenses will be necessary to ensure that all outgoing costs have been effectively negotiated, particularly venue rental fees.
An annual business review will be conducted with the senior team at We Make Footballers to set your growth targets for the upcoming year.
Your soccer coaching journey starts now
If you are interested in a lifestyle full of fun, development, and passion - then running a We Make Footballers franchise may be right for you. Contact our Sales Advisor by booking a call today.
