Why Youth Soccer Is Booming in the United States

April 7, 2026

A sport on the rise

Soccer participation in the United States reached an all-time high in 2025, with 16.8 million people playing outdoor soccer, according to the Sports & Fitness Industry Association (SFIA). The reasons are clear: the sport is accessible, affordable compared to many alternatives, and carries a global appeal that resonates with America's increasingly diverse communities.

MLS continues to expand, with new franchises launching in cities across the country. The NWSL has seen record attendance and broadcast deals. And after the 2026 FIFA World Cup was played across the US, Canada, and Mexico, the spotlight on soccer has rarely been brighter.

What this means for grassroots coaching

As interest in the sport grows at the professional level, demand for quality youth coaching follows. Parents are looking for structured, professional environments where their children can develop skills, build confidence, and fall in love with the game. The traditional model of volunteer-led recreation leagues is giving way to a new expectation: professional coaching delivered consistently, week after week.

This is exactly where We Make Footballers sits. Our methodology delivers 500+ ball touches per hour, small-sided games that develop decision-making, and a 52-week curriculum that ensures continuous player development. Every session is designed by academy-level coaches and adapted for the US player pathway.

The franchise opportunity

For entrepreneurs and soccer enthusiasts, the growth of youth soccer represents a real business opportunity. The market is expanding, parents are willing to invest in quality coaching, and there are relatively few national brands delivering the kind of structured, professional experience that WMF provides.

With academies already operating in Miami, Orlando, and South Dade, We Make Footballers is building a nationwide network of franchise owners running their own soccer coaching businesses. Results vary. We do not guarantee income, profit or a break-even date. See the financial performance information in our Franchise Disclosure Document. If you've ever considered working in soccer, we believe now is a great time to start.