April 7, 2026
Starting a soccer coaching business in the US is more achievable than most people think. You don't need to be a former professional player or hold an advanced license to get started. What you do need is a genuine passion for youth development, the willingness to learn, and the right support system behind you.
US Soccer oversees a clear coaching education pathway. At the grassroots level, licenses covering 4v4 through 11v11 formats are designed for coaches working with players aged U-6 through U-12. These introductory courses are accessible to anyone and focus on creating positive, age-appropriate environments. Beyond grassroots, the pathway progresses through the National D, C, B, and A Licenses, with the Pro License at the top for coaches working in professional environments like MLS and NWSL.
In addition to coaching licenses, anyone working with minors in the US needs SafeSport certification and a background check. These are standard requirements across all youth sports organizations.
Many coaches start by volunteering with local clubs or running informal sessions at parks. While this is a great way to gain experience, building a sustainable business from scratch requires handling marketing, bookings, payments, venue sourcing, insurance, coach recruitment, and curriculum development on your own.
A franchise model like We Make Footballers removes most of those barriers. You get a proven curriculum, a booking platform (Parent Area), national marketing campaigns geo-targeted to your ZIP codes, a dedicated Franchise Support Manager, and 3-day intensive training at the Miami offices covering coaching methodology, child protection, and business operations.
WMF offers two investment options: a Single Territory franchise at $17,500 targeting 400 players, and a Multi Territory franchise at $30,000 targeting 800 players. Equipment, launch marketing, and working capital bring the total initial investment to around $21,750 or $34,250 respectively. Payment plans are available. Full details are disclosed in the Franchise Disclosure Document (FDD).
If you're ready to take the first step, book a call with our team to discuss available territories in your area.
